Your pipeline shouldn't go quiet every time you go heads-down.

Feast and famine is the default for referral-dependent consulting firms. It's not inevitable — it's a model problem. This assessment identifies exactly where your IP needs a container so your firm can generate pipeline in the background, whether you're selling or delivering.

73%

of consulting firms

say referrals are their primary source of new business

6 mo

average gap

between a dry pipeline and the next referral coming through

0 hrs

spent on pipeline

during a fully-booked delivery month — when it matters most

12 questions · 4 minutes · Instant results

🔬

Section 1 of 3

Marketing — Are prospects finding you, or are you chasing them?

Questions 1–4 · Your attract system

01 / 12Marketing

Where do most of your new client conversations start?

Why it matters: A referral only pipeline can't be forecasted, handed to a team member, or scaled. It runs on founder relationships and stops when you stop.